Consumer Perceptions on Halal Food and Its Implications for Sustainability in Nigeria: A Market-Based Approach
Abstract
The demand for halal food products is increasing globally, with Nigeria being a significant market. This study examines the factors influencing consumer perceptions of halal food and their implications for sustainability in Nigeria. A survey of 384 Muslim consumers revealed a significant positive correlation between consumer perceptions of halal food and factors such as halal certification, sustainability, religious beliefs, consumer purchase intentions, and environmental awareness. The regression analysis showed that religious beliefs, halal certification, sustainability, and environmental awareness are significant predictors of consumer perceptions and purchase intentions. The study's findings have implications for food manufacturers, marketers, and policymakers seeking to promote sustainable halal food practices in Nigeria.
Keywords: Halal food, sustainability, consumer perceptions, Nigeria, Islamic marketing.
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