AJAYI, Toluwalase.
 Harnessing Epistemology with Consumer Decision-Making and Marketing Strategy.
<strong>NIU Journal of Social Sciences</strong>, [S.l.], v. 11, n. 1, p. 365-372, mar. 2025.
ISSN 3007-1690.
Available at: &lt;<a href="https://kampalajournals.ac.ug/ojs/index.php/niujoss/article/view/2159" target="_new">https://kampalajournals.ac.ug/ojs/index.php/niujoss/article/view/2159</a>&gt;. Date accessed: 14 june 2026.
doi: <a href="https://doi.org/10.58709/niujss.v11i1.2159">https://doi.org/10.58709/niujss.v11i1.2159</a>.